The Future of Jeans - FADEAD

To,

The Management,
Levi's Strauss Jeans India



Dear Sir / Madam,


I have been you loyal customer for the past 27 years. I am also the proud owner of two pairs of Levi's 501's from the '80's. I recently went to the Levi's store to buy jeans and was taken aback at the quality of denims that are being passed off in the name of fashion. I understand that in today's world where nobody has time, you bring in pre-faded jeans, pre-torn jeans, etc., but it is my kind request that you also retain certain old school originals for old boys like me. My knowledge in wearing jeans is very limited and the only way I know for a jeans to fade is described below:

1. Buy Jeans.
2. Wear them.
3. Remove only in case of suspected fungal infection or excessive itching in the wrong places.
4. Wash both Jeans and self thoroughly.
   
5. Hang Jeans upright, like you wear them.
   
6. Go back to step 2.

Eventually, the Jeans also develops little tears due to aging. So please, for the sake of a dying breed of die hard romantics who do not understand pre-doing anything but would like to age with the Jeans, please, please market the old school Levi's blues. Each crease, each tear, each thread in these aged Jeans has a memory attached, and those, to me, are priceless.

Thank you very much.